As women who have both family and a career, Heather and Ali appreciate the time constraints and pressures of being busy women. They also appreciate the importance of women spending quality time focusing just on themselves - finding time to have fun and decompress outside of their roles, as mothers, wives, girlfriends and workers. With this in mind, they created Lipstick Spin, which encourages a holistic approach to feeling and looking fabulous.

We believe everyone has an X-factor, and we're here to help you express yours. We examine the elements of what makes up your "X-factor" energy and focus on each aspect, drawing on these vital ingredients collectively, which include:

• Individual style
• Clothing to compliment your personal sense of style
• Caring for yourself
• Positive attitude
• Personal fulfilment
• Body Image
• Emotional wellbeing
• A sense of fun and playfulness
• Self-confidence
• Feeling sexy and being savvy
• And, of course, a dash of lipstick!